BestsellerIntroducing · Brand & digital designer
Brands built to move.
Identity, packaging and websites, designed as one system and brought to life in motion.
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About
Not just a designer.
I shape how brands look, feel and move. Fifteen years and more than thirty brands, from Sicilian nature reserves to Venetian saffron, from focaccia to real estate.
Exploded view
Eight disciplines. One system.
Every layer is a discipline. Stacked together they make one brand that looks the same on a jar, a shop window and a phone screen.
- L1Strategy & consulting
- L2Brand identity
- L3Packaging
- L4Websites
- L5Photo & video
- L6Social media
- L7Ads on Meta & Google
- L8Print & spaces
Detail
The details are the product.
15+Yrs of experience
30+Brands
8Disciplines
1System per brand
Applications
From the mark to the things people touch.
A logo is only the start. The same thinking runs on a gift box, a stand-up pouch, a phone and a live website. Real pieces from three projects, rebuilt in 3D.
Selected work
Three rooms to start.
Packages
Pick your system.
| Included | IdentityStart here |
Identity ProResearch + things you can hold |
Full SystemFrom the study to the launch |
GrowthMonthly · social, ads, consulting |
|---|---|---|---|---|
| Strategy call & creative brief | ● | ● | ● | ● |
| Market & competitor analysis | — | ● | ● | ● |
| Logo & monogram | ● | ● | ● | — |
| Type & colour system | ● | ● | ● | — |
| Brand guidelines | — | ● | ● | — |
| Packaging or print | — | ● | ● | — |
| Marketing & launch plan | — | — | ● | ● |
| Website, design & build | — | — | ● | — |
| Photo & video | — | — | ● | ● |
| Motion & 3D | — | — | ● | — |
| Social media management | — | — | — | ● |
| Ads on Meta & Google | — | — | ● | ● |
| Monthly report & consulting | — | — | — | ● |
Packages are a starting point: every project is quoted on its own brief. Strategy and consulting are also available on their own, by the day or as a monthly retainer.
Services
One designer, the whole system.
Eight disciplines that work together, from the market study to the last ad, so your strategy, your logo, your packaging and your campaigns speak the same language.
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Start here
Pick one service, or all eight.
Tell me about your brand →Work
Move into my work.
Twenty-two brands, from Sicilian nature reserves to a pasta bar in New York. Scroll to walk through the rooms: every project opens into its own case study, and the full list waits at the end.
Enter
Index
All projects
Layers of Love
Italian comfort food, redesigned for America
Case study · 01Miami · 2026Scroll
Case study · Brand identity, website, art direction
Pasta, but make it culture.
Layers of Love makes small-batch Italian comfort food in Miami: fresh-pasta lasagna, tiramisù, stuffed focaccia and catering. We built the brand as a culture magazine that happens to sell food.
The brief
A food brand ready to sell online.
- 01Redraw the logo as a clean vector, with a palette and brand fonts
- 02Logotype and wordmark for packs, labels and the web
- 03A website on Shopify with separate B2C and B2B price lists
- 04Explain ready-to-heat and frozen products, and why blast chilling matters
- 05Orders and delivery across Miami-Dade, linked to the delivery platforms
The idea
“The Layers Issue.” Every product is a numbered issue, green is the ink, red is the food, yellow tape interrupts.
No luxury, no white-tablecloth cues: the tone is warm, ironic and editorial pop, at accessible prices. The logo already holds the idea of layers: a heart over three waves, like sheets of pasta. The website is built the same way, in stacked sections.
The heart · on top
Top layer
Middle layer
Base
01 · The mark
One heart.
Three layers.
The original logo was redrawn as clean vectors. The heart sits on top, three waves stack underneath like sheets of pasta: top, middle and base. It works in full colour, in one colour and in white, from a favicon to a delivery bag.
02 · Ink
Printed
in green.
Every page follows the same proportions: white paper about half, green ink a quarter, red around fifteen percent, a touch of yellow tape and almost no blue. Hover or tap a colour to see where it goes.
03 · Type
LASAGNALASAGNALASAGNA
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789 & $!?
Fresh pasta, slow-cooked ragù, creamy béchamel. Made with love in Miami.
LOL, the brand's own display face, uppercase at 0.84 line height, with an outline echo. Bricolage Grotesque for everything you read.
04 · The system
Tape, cells,
numbers.
Bestseller
New flavour
Hot right now
For 10+05 · A site in layers
Built like a lasagna.
The Shopify theme is a stack of sections. Scroll to pull the layers apart.
- Header
- Cover story
- In this issue
- The product
- Footer
06 · In real life
Ooh. Ahh.
Mmm.
Product imagery: AI-generated sets, art-directed from approved product facts.
MORE LAYERS.MORE LOVE.MORE LAYERS.MORE LOVE.MORE LAYERS.MORE LOVE.
01 LASAGNA02 TIRAMISÙ03 FOCACCIA04 CATERING01 LASAGNA02 TIRAMISÙ03 FOCACCIA04 CATERING
Services
- 01Brand identity and vector logo
- 02Colour, type and component system
- 03Shopify website, design and build
- 04Art direction of product imagery
- 05Motion: logo reveal, 3D, kinetic type
Credits
Design, art direction and web: Luca Colucci.
Client: Layers of Love, Miami.
Product imagery: AI-generated, art-directed from approved product facts.
Audit · Preview
Digital Audit.
A free check-up of your brand online: website, SEO, tracking, social media, ads and marketplaces. Answer a few questions, and while the analysis runs you get a report with what to fix, a plan of work and a starting price.
Demo with sample results · the live audit is coming soon
How it works
Four minutes, one report.
- 01
Tell me about the business
Company, website, social channels, marketplaces, goals and budget. The more you share, the sharper the audit.
- 02
The analysis starts
Your site and channels are read automatically: structure, SEO, speed, tracking pixels, social profiles and competitors.
- 03
Leave your details
While the analysis runs, tell me where to send it. Name, company, email and phone, with your consent.
- 04
The report arrives
The audit, a plan of activities with me or with the Leviathan team, and a starting price. I review every report before we talk.
What is checked
Everything a customer sees first.
Website & architecturePages, menus, structure, content and how clearly the site leads to a sale or a contact.
SEO & visibilityTitles, descriptions, headings, indexing, keywords and how you rank against competitors.
Speed & mobileCore Web Vitals, image weight and how the site works on a phone.
TrackingMeta Pixel and Conversions API, Google Analytics 4, Tag Manager, conversion events.
Social mediaInstagram, Facebook, TikTok, LinkedIn: profiles, posting rhythm, formats, consistency.
AdvertisingMeta and Google Ads: what is active, how it is measured, where budget is lost.
MarketplacesAmazon and other marketplaces: listings, images, reviews and the brand store.
Brand & competitorsPositioning, tone and identity compared with the brands you compete with.
What you receive
An audit, a plan, a price.
The auditA score for each area, what works and what to fix first, in plain language.
The planThe activities that would make the difference, done by me or with the support of Leviathan when a whole team is needed.
A starting priceAn estimate based on your brief. It is a starting point: after a call the final quote can move by 30–40%.
About
From the kitchen to the brand.
I'm Luca Colucci, a brand, marketing and digital consultant based in New York. Before strategy and design I worked in kitchens and dining rooms, so I build brands the way a good service runs: planned, precise and made for people.
Scroll to turn me around
Skills
Learned on the job, used on yours.
Kitchens, dining rooms, agencies and my own practice. Each skill around me comes from one of them: tap it to see where I learned it and the projects it shaped.
Contact
Let's make it move.
Tell me about your brand, your launch, or the website that needs a rethink. I read every message.
- 01Send the form: it takes a minute.
- 02I reply within two working days.
- 03A first call to understand the brand, free of charge.