
P.O.P. GOLF
The evolution of golf into a multi-billion dollar experience economy
How golf is growing from a sport into a multi-billion-dollar experience economy.
Academy · Programs, books, resources and events
The Academy is where I share what I have learned in practice: Executive Programs and books on hospitality, golf and artificial intelligence, a growing library of practical resources for running a business on better systems, and the events where we can meet in person.
Academy · Executive Programs
Executive Programs are sold separately: they are not part of the Entry or Pro membership. Members get a discount.
01 · Books

The evolution of golf into a multi-billion dollar experience economy
How golf is growing from a sport into a multi-billion-dollar experience economy.

Mastering Experience, numbers, and tech.
Hospitality seen whole: the guest experience, the numbers behind it and the technology that runs it.

Come l'Intelligenza Artificiale sta cambiando il settore dell'Ospitalità
In Italian: how artificial intelligence is changing the hospitality industry.
03 · Library
1 resource available, across the areas below.
Entry opens the members-only guides of the library and their starter kits; Pro adds the Pro-level toolkits and more of each Executive Program. Both include a member discount on the programs. Plans from $19.00 / month, cancel any time.
04 · Stay in the loop
A short email when there is something worth your time: a new book, a library release or an event. The list opens with the first release.
Prefer to talk it through? Book a meeting with Luca.