AI-Driven Hospitality Transformation · Executive Program · Learning area
Learning area
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The AI-driven hospitality paradigm
What AI really changes in hospitality, why adoption stalls, and the leadership principles that keep technology in service of the guest.
- What AI actually changes in hospitality18 min
- From resistance to adoption: the four mental barriers(Locked)16 min
- The guest of tomorrow and the six balance principles(Locked)18 min
- Module work(Locked)
Data-driven decisions and customer intelligence
Turn the data your business already generates into decisions: data sources, levels of analytical maturity, interpretation traps and a lawful customer-intelligence model.
- The data you already own(Locked)16 min
- Three levels of data-driven transformation – and the traps(Locked)17 min
- Customer intelligence: knowing the guest before the door opens(Locked)18 min
- Module work(Locked)
Revenue, menu and cost intelligence
Use AI-supported menu engineering, revenue management and predictive inventory to protect margins without betraying guests or identity.
- Menu engineering, augmented(Locked)18 min
- Revenue management and dynamic pricing that guests accept(Locked)19 min
- Predictive inventory, food cost and waste(Locked)19 min
- Module work(Locked)
Operational efficiency and intelligent automation
From demand forecasting to rota, kitchen automation and workflow integration: decide what to automate, what to augment and what to keep human.
- From demand forecast to the perfect rota(Locked)18 min
- Kitchen and back-of-house automation: what to automate(Locked)18 min
- Connecting systems: integration and workflow automation(Locked)17 min
- Module work(Locked)
Personalised experience and the digital guest journey
Design a guest journey in which AI equips people to recognise, anticipate and delight – and a loyalty logic built on relationship rather than discounts.
- Mapping the digital guest journey(Locked)17 min
- Augmented relationships: AI that equips the team(Locked)18 min
- Intelligent loyalty and relational marketing(Locked)18 min
- Module work(Locked)
Generative AI for content, brand and marketing automation
Build a generative-AI content engine that keeps your brand voice, scales marketing automation and reputation management, and respects transparency and truthfulness.
- A generative-AI content engine with a brand voice(Locked)18 min
- Marketing automation, social media and reputation(Locked)18 min
- Truth, disclosure and rights: the rules of generated content(Locked)16 min
- Module work(Locked)
Conversational AI and AI agents
From FAQ chatbots to agents that act: how to scope, build and govern guest-facing assistants, and how agentic distribution changes the booking relationship.
- From chatbots to agents: capabilities and limits(Locked)17 min
- Designing a guest assistant you can trust(Locked)19 min
- Agentic distribution: when AI books for the guest(Locked)18 min
- Module work(Locked)
Ethics, data protection and AI governance
Privacy and consent, the EU AI Act and Italian Law 132/2025, algorithmic fairness, human oversight and social impact – turned into a proportionate governance routine.
- Privacy, consent and trust as a competitive advantage(Locked)18 min
- The EU AI Act and Italian Law 132/2025 for hospitality operators(Locked)20 min
- Fairness, human oversight and social impact(Locked)18 min
- Module work(Locked)
AI strategy, business models and implementation
From readiness assessment and use-case prioritisation to ROI, vendor choice, roadmap, change management – and the AI-powered business models that may redefine hospitality.
- Readiness assessment and use-case prioritisation(Locked)19 min
- Business case, ROI and vendor selection(Locked)19 min
- Roadmap, change management and measurement(Locked)19 min
- AI-powered business models and the horizon(Locked)18 min
- Module work(Locked)