Academy · Executive Programs

Executive Programs for leaders.

Self-paced executive programs built on my books and on my work in hospitality, technology and golf. Each one ends with a final project and a Certificate of Completion issued by Luca Colucci.

Executive Programs are sold separately: they are not part of the Entry or Pro membership. Members get a discount.

Hospitality Leadership & Guest Experience · Executive Program

Design the guest experience, run the operation on numbers, and lead the team that delivers it: a 360-degree path for hospitality professionals, owners and managers.

10 modules · 30 lessons · 56 hours · 12 weeks, self-paced

Built on the book: Hospitality 360

€690€890

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AI-Driven Hospitality Transformation · Executive Program

Lead the technological and digital transformation of your hospitality business – with strategy, numbers and a working roadmap, not hype.

9 modules · 28 lessons · 32 hours · 10 weeks, self-paced

Built on the book: Ospitalità Intelligente

€790€990

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Golf Business & Destination Strategy · Executive Program

From the round to the experience economy: business models, hospitality, golf tourism, destination development, partnerships and the Italian market.

9 modules · 26 lessons · 30 hours · 10 weeks, self-paced

Built on the book: P.O.P. GOLF · Beyond the Fairway

€590€790

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Bundle

All three programs

The three Executive Programs together, at a bundle price.

€1,790€2,190

The three Executive Programs are sold separately, one by one or as a bundle. Members get a discount on them.